MD NUR HASAN MAMUN. ADVANCEMENTS IN MACHINE LEARNING FOR CUSTOMER RETENTION: A SYSTEMATIC LITERATURE REVIEW OF PREDICTIVE MODELS AND CHURN ANALYSIS. Journal of Sustainable Development and Policy, [S. l.], v. 1, n. 01, p. 250–284, 2025. DOI: 10.63125/9b316w70. Disponível em: http://jsdp-journal.org/index.php/jsdp/article/view/11. Acesso em: 22 sep. 2025.