ABDUL HYE; MOHAMMAD SHOEB ABDULLAH. THE ROLE OF AI-ENABLED CUSTOMER SEGMENTATION IN DRIVING BRAND PERFORMANCE ON ONLINE RETAIL PLATFORMS. Journal of Sustainable Development and Policy, [S. l.], v. 3, n. 04, p. 31–64, 2024. DOI: 10.63125/tpjc0m87. Disponível em: https://jsdp-journal.org/index.php/jsdp/article/view/23. Acesso em: 14 mar. 2026.