Md Nur Hasan Mamun. ADVANCEMENTS IN MACHINE LEARNING FOR CUSTOMER RETENTION: A SYSTEMATIC LITERATURE REVIEW OF PREDICTIVE MODELS AND CHURN ANALYSIS. Journal of Sustainable Development and Policy [Internet]. 2025 Jul. 9 [cited 2026 Mar. 9];1(01):250-84. Available from: https://jsdp-journal.org/index.php/jsdp/article/view/11